Image is everything

Have you ever had the experience of buying something in the supermarket that just looked absolutely delicious, but turned out to be nothing short of appalling? Well, there's definitely a discrepancy between the image that we buy, and the actual product.

That lead the people behind pundo300.com to conceive their project "ads vs. reality", in which they compare 100 products with the image on the package. Some look more alike than others. It's not to rate a product or anything, just to get people thinking about the way the means and ends of the advertisement-industry is used...

I stumbled upon this via www.hard-c.com.