The concept for this so-called "lifestyle zeppelin", the Strato Cruiser, was developed by art director Tino Schaedler and Michael J. Brown.
The idea is basically to combine the smooth, floating trips that a zeppelin can make with the luxorious, regenerative atmosphere of health and lifestyle clubs. Instead of getting tired of travelling, one can get regenerated and relaxed.
In other words: it is just a new version of the well known cruise ship. In this fictional partnership with the Supperclub, the Strato Cruiser travels between Supperclub-hubs, offering a spa-treatment, a restaurant with star-chef, but also a dj, in Supperclub-style.