Freitag Flagship Store (Zürich)

The brand Freitag is well known as a brand of bags, produced from recycled materials, like truck tarpulins, car seatbelts, airbags, bicycle tires et cetera.
So when the question of a flagship store arose, it was quite logical that they decided to do something with the same industrial, recycled feel. For their flagship shop in Zürich, a tower was made from used containers, stacked near the road, making an iconic architecture - a landmark building that really displays the intrinsic qualities of the brand in its architecture.