I really like the humorous, tongue-in-cheek approach that Martin Parr has to documentary photography. He shoots ordinary - whether it's about tourism, consumerism, contemporary living or what not - scenes in such a way that makes you want to feel uncomfortable, and fascinated at the same time. Like in the books "bored couples book" (see image above), or "think of england" (below). Or in many of his other books, for that matter.
And the cool thing is that, on his website martinparr.com, you can browse through a great part of his books. It's all so british (in style and content), and yet very universal. Satire without trying. Compelling by keeping a distance. Fascinating by being normal.