Shopping from a different perspective

No, I didn't make a major mistake with the images in this post. I didn't post them upside down, the signature store for the fashion designers Victor & Rolf in Milan actually looks like this. The boutique, conceived by Amsterdam-based designer offers a different view on things: everything in the shop - except for the pieces of clothing on display - is upside down. And I do mean EVERYTHING. It's not just the wood on the ceiling, or the doormat, or the chair, or the arches under the door, but even a runway is upside down.
It might sound a bit corny, but it gives a rather surreal effect that lifts the clothes out of their ordinary surroundings into a world of their own.