The water horse

Just leave it to the japanese to come up with a impressive visual advertisement. In this case, it's an outdoor advertisement for a the Japanese release of the movie: The Water Horse: Legend of the Deep. Thanks to a sizeable water screen and a light projection on the water, it actually looks as if the mysterious monster of Loch Ness got stuck in a medium-sized Tokyo-based fountain. Don't forget some synchronised fountains for a nice splashing effect. Just imagine being drunk and heading home, stumbling into this thing...